B2B or B2C?

For those not too sure of the terminology B2B – Business to Business & B2C – Business to Customer and whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B...
SMART Social Media

SMART Social Media

When it comes to marketing we’re always very surprised when a client comes to us having started their social media campaign without really thinking about why and what they want to achieve from it. As a result the campaign has usually floundered and the client is left...

Making Live Tweeting Work For You

It is crucial for advisers to show your clients that your advice is based on current information. There is no better way to do this today than to live tweet as the Autumn Statement progresses or during a relevant television programme. Here are our Top Tips for running...

The Big Myth On Social Media

The Promise Of Social Media Every marketer is bombarded with the promise of social media. It’s the great marketing tool designed to lead your business to the Promised Land. Is that the social media myth? Insurance companies and banks all have active Facebook and...

Why Blog?

I’m sure by now, even if you haven’t produced one, you know what a blog is and will have read one. It isn’t a very helpful term, but then to be honest, neither is ‘social media’ to describe the sum of human interaction on the Internet. Blogging is just a jargon word...

Does Your IFA Website Look Like This?

Have you revisited your website in the last 12 months? 24 months? 36 months? Do you have the Google Analytics data to make decisions about your website? Outdated website features on your firm’s website can do more than annoy your web visitors, it could be costing you...

What Advisers Can Learn From Online Dating

You want secrets for meeting women/men online?  For business purposes of course! Well, the most effective secrets for meeting clients online is start conversations. That is either with people that have responded to what you have posted, or vice versa. You responding...

The Importance Of Writing An Influential Ebook

Google understands that experts matter.  That’s why they introduced Google Authorship. This scheme essentially allows writers to link their content to their Google Plus account. According to Google this benefits quality authors by helping them to develop a greater...

Dealing with Social Media Negativity

Dealing with social media negativity is never a popular topic and I’m sure you are wondering why we are covering it. Because just like in real life, it’s a reality. The advice varies on how best to handle negativity in social media from the very funny to spectacularly...