B2B or B2C?

For those not too sure of the terminology B2B – Business to Business & B2C – Business to Customer and whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B...
SMART Social Media

SMART Social Media

When it comes to marketing we’re always very surprised when a client comes to us having started their social media campaign without really thinking about why and what they want to achieve from it. As a result the campaign has usually floundered and the client is left...

Making Live Tweeting Work For You

It is crucial for advisers to show your clients that your advice is based on current information. There is no better way to do this today than to live tweet as the Autumn Statement progresses or during a relevant television programme. Here are our Top Tips for running...
10 tips to avoid Stress in the workplace

10 tips to avoid Stress in the workplace

10 top tips to avoid stress in the workplace We all suffer from stress at some time in our lives, but suffering from work-related stress can make you really ill, and impact your ability to do your job well. Work-related stress can be caused by different factors, but...

How To Have A Killer Linked In Profile

Studies show that social media success for professionals is linked in large part to the way that they run their social media accounts, including their LinkedIn profile. The LinkedIn profile is basically an online business card and CV combined. It is an ideal way to...

Why Your Clients Are Using Facebook

Facebook has synonymous with social media success for professionals. Despite the fact, some people brand social media as a medium for young people, the reality is that Facebook is a multi-generational tool that crosses the traditional technology boundaries. Twenty...