B2B or B2C?

For those not too sure of the terminology B2B – Business to Business & B2C – Business to Customer and whilst in reality these are very similar, when it comes to marketing there are several key ways in which they should be approached differently. Language With B2B...
SMART Social Media

SMART Social Media

When it comes to marketing we’re always very surprised when a client comes to us having started their social media campaign without really thinking about why and what they want to achieve from it. As a result the campaign has usually floundered and the client is left...

Making Live Tweeting Work For You

It is crucial for advisers to show your clients that your advice is based on current information. There is no better way to do this today than to live tweet as the Autumn Statement progresses or during a relevant television programme. Here are our Top Tips for running...

The Big Myth On Social Media

The Promise Of Social Media Every marketer is bombarded with the promise of social media. It’s the great marketing tool designed to lead your business to the Promised Land. Is that the social media myth? Insurance companies and banks all have active Facebook and...